宇文远
幼苗
共回答了23个问题采纳率:87% 举报
Multi-channel marketing refers to the entering into more than one market segmentations of an enterprise by more than one marketing channels.The most essential drive for multi-channel marketing is to increase market coverage on the one side/hand,and to reduce cost on the other (side/hand).The products sold may come from the same or different production lines,while the mulyi-channel marketing may be used/adopted to respectively achieve the whole marketing process or to jointly achieve a particular marketing process.
1年前
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