coolyan2001
幼苗
共回答了13个问题采纳率:100% 举报
客户关系管理(CRM)是一个多方面的过程,介导的信息技术标准,是创造与客户双向交流的重点,使企业有他们的需求非常熟悉,欲望和购买模式. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers.[1] Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.通过这种方式,帮助企业了解客户关系管理,以及预测,现有和潜在客户的需求.[1]功能,支持这项业务的目的,包括销售,市场营销,客户服务,培训,职业发展,绩效管理,人力资源开发,和补偿. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.许多CRM倡议失败,因为没有实施有限的路线以客户为中心的策略软件安装
1年前
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