1.Which of the following five statements about advertising i

1.Which of the following five statements about advertising is correct?
A.Advertising is usually informative in nature.
B.Advertising is usually free.
C.Advertising has no identifiable sponsor.
D.Advertising is non-personal communication.
E.Advertising communicates no information.
2.Advertising messages typically use one of,or a blend of,the following three literary forms,which are .
A.comedy,drama,and nonfiction
B.mystery,romance,and nonfiction
C.demonstrative,narrative,and human-interest
D.narrative,autobiography,and drama
E.simile,personification,and metaphor
3.A sales-target objective should be .
A.result-specific
B.realistic
C.quantitative
D.time-specific
E.all of the above
4.How does advertising differ from publicity?
A.Advertising is personal,and publicity is non-personal in nature.
B.Advertising is done by manufacturers,and publicity is done by retailers.
C.Advertising is paid for by the sponsoring organization,and publicity is not.
D.Advertising is never institutional (i.e.promoting the company itself),and publicity usually is institutional in character.
E.Advertising typically utilizes mass media,and publicity does not.
9.The three general categories of customers are .
A.need-driven,need-satisfied,and need-perceived customers
B.need-satisfied,need-unfound,and need-unrealized customers
C.current customers,prospective customers,and centers of influence
D.exchange-driven,market-driven,and need-driven customers
E.target markets,target audiences,and customers
14.Which of the following is an advertising execution approach designed to illustrate key advantages or features of a product by showing it in actual use?
A.Comparison.
B.Demonstration.
C.Scientific evidence.
D.Straight-sell.
E.Animation.
是复旦出的广告英语教程上的。我们考试要考但是却没有发这本书