英语翻译In their study de Ruyter et al.(2001) investigated the i

英语翻译
In their study de Ruyter et al.(2001) investigated the impact of organizational reputation,relative advantage and perceived risk on the three dependent variables trust in the service,perceived quality and behavioural intentions of customers towards adopting e-services.Aside from these main effects de Ruyter et al.also hypothesized several two- and three-way interactions between the predictors and each of the dependent variables.Trust is conceptualized as trusting belief.The intention to use an e-service could be categorized as trusting intention; however,the researchers do not investigate the influence of trust(ing beliefs) on (trusting) intentions.Running variance analyses the researchers found that the main effects on all three dependent variables were significant,except the assumed effect of relative advantage on trust.In fact a high organizational reputation significantly increased the consumers’trust in the e-service,while a higher amount of perceived risk toward the e-service decreased the level of trust.
Kim and Prabhakar (2002) placed their research in the field of Internet banking.They hypothesized the consumers’ propensity to trust,structural assurances (e.g.guarantees) and word of mouth referrals (both relational content and tie strength) to be antecedents of consumers’initial trust in the electronic channel as banking medium.
On the other hand,Kim and Prabhakar assume that consumers’ initial trust in the e-channel as banking medium is positively related to the dependent variable of consumers’ adoption of Internet banking.Additionally,they postulate consumers’ trust in the bank itself to be a second influencing factor on consumers’ adoption of Internet banking.Structural assurances and trust in the electronic channel as banking medium are indicators of system trust,whereas trust in the bank is conceptualized as a trusting belief.The actual adoption of Internet banking can be interpreted as trust-related behaviour.Kim and Prabhakar performed multiple logistic regression analysis to test their hypotheses.The results confirmed their hypotheses for the effect of propensity to trust,structural assurances and word of mouth referrals (relational content significant only) on the dependent variable initial trust in the electronic channel as banking medium.The expected positive relationship between initial trust in the e-channel and the use of Internet banking also was confirmed.However,consumers’ trust in the bank was found to have no significant impact on the use of Internet banking,contrary to the researchers’ expectations.