高手帮忙翻译一下,感激涕零Consumer behaviour research directly supports t

高手帮忙翻译一下,感激涕零
Consumer behaviour research directly supports the belief that children are major influencers on family decision making, however, past research has suggested that husbands and wives each exert significant influence on decision making. While one parent may do the majority of gift shopping or selection, the other parent may suggest, approve of or disagree with the gift options. Irrespectively, Sex Role Orientation (SRO) plays a major role in the determination of the household decision responsibility and role structure. However, SRO is not significantly related to household preference agreements and has little impact on the family decision process. Qualls suggests that the family member who holds the dominant influence automatically determines the decision outcome or preference alternative chosen, therefore, mothers’ responsibility for gift giving suggest the final purchase preference be with them.
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