英语翻译随着新经济时代的来临,市场环境发生了极大的变化,质量信誉己成为企业占领市场的重要工具.随着人民生活水平的提高,对

With the new economic era, the market environment has undergone great changes, the quality of credit has become an important tool for companies dominate the market. With people's living standards improve, the quality of goods have become increasingly demanding. Competitive business products and services from the competition, turned to a higher level of credibility among the competition. The credibility of both the firm-specific signs, but also a standard and commitment. It is a passport to enter the market and consumers a bridge between, the market is relying on corporate positioning. Lenovo Group acquired IBM PC business, became the world's third largest PC vendor, but also have a large number of brands. Lenovo Group, through its successful brand strategy to promote the company's business conduct, in the fierce market competition, and gradually expand the market share, get a good profitability.
This paper analyzes the importance of corporate brand strategy, brand strategy in China reveals the current situation and existing problems. Second, the status quo and for the Lenovo brand development process, summed up the Lenovo brand strategy implementation measures. This research, developed brand strategy for the enterprise has a certain reference value and significance.
Keywords: product quality; reputation; Culture
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