她笑
幼苗
共回答了18个问题采纳率:88.9% 举报
Abstract
Soft advertising, that is, placement, and diverse, different from the traditional hard advertising, it has hidden the information, the breadth of impact, durability and deep nature, spread, low cost, mandatory acceptance, arrival rate, easy to Have a "celebrity effect ", motivated the audience to accept the characteristics of information. This is because of these characteristics, it was increasingly welcomed by advertisers, the frequency increasing, the performance of more diverse ways. Under the conditions of market economy, advertising, audience, media, become the main triangle, the money is to connect the key to the commercial development of the media. Based on the placement of development, methods, features and other aspects of research, not only for the development of advertising, but also the needs of the times. Supervision and management of the soft advertising, constraints of great significance.
Key words: commercialization placement supervision
1年前
10