英语翻译在当今快节奏的生活环境下,企业间的竞争方式,无时无刻不在变化,七十二般武艺的营销方式已被反复运用修改.整合营销传

“ Under the fast pace of today's living environment, the ways of competition among enterprises are changing all the time. The marketing approaches as seventy-two martial arts have been repeatly mended and used. In the process of the operation of the enterprises, the integrated marketing communications have been used to conduct effective communications among the stakeholders. However, under the powerful external pressure of competitions, enterprises also have to look for a way to balance the internal and external forces to gain a place in the market. Therefore, internally, a sense of identity and belonging has gradually been praised highly and that is the Enterprise Culture(EC). The Chinese background is especially important in the building of the Enterprise Culture. It is the not only the bond of the cohesion of the employees, but also the mental basis for them to observe it willingly. And great crisis will occur if the humanistic characteristics are seperated from the Chinese background. Therefore, the Enterprise Culture can not afford to be ignored for the integrated marketing communications. This paper has taken culture as an example, systematically expounding the role-analysis of EC and the strategy of enhancing in the integrated marketing communications with the purpose to improve the importance of EC in the development of the enterprises."
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