描述下push theory innovation 和 pull theory innovation

西镇 1年前 已收到1个回答 举报

pxooz 幼苗

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俩种不同的方式 一个是主动 一个是被动
给你篇参考
Push and pull marketing strategies
  Promotional strategies to get your product or service to market can be roughly divided into two separate camps.
  1. Push strategy  A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase.
  "Taking the product to the customer"
  Examples of push tactics
  Trade show promotions to encourage retailer demand
  Direct selling to customers in showrooms or face to face
  Negotiation with retailers to stock your product
  Efficient supply chain allowing retailers an efficient supply
  Packaging design to encourage purchase
  Point of sale displays


  2. Pull strategy  A pull strategy involves motivating customers to seek out your brand in an active process.
  "Getting the customer to come to you"
  Examples of pull tactics
  Advertising and mass media promotion
  Word of mouth referrals
  Customer relationship management
  Sales promotions and discounts


  Simple diagram explaining some example differences between a push and pull promotional strategy
大概意思就是这样 看能不能解决你的问题

1年前

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