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果农的儿子 幼苗

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Perez,39,is now creative director of the privately held Zumba Fitness.His success is all the more impressive given the obstacles he’s overcome.Raised in Cali,Colombia,by a single mother,Alberto “Beto” Perez was just 14 when his mom was injured by a stray bullet.To help support them,he worked three jobs.
佩雷斯39岁,如今是私立尊巴舞健身中心的创意指导.他克服了众多障碍而取得的成就特别令人印象深刻.他是单亲妈妈在哥伦比亚带大的,14岁时,妈妈中了流弹受了伤.佩雷斯干三份活养家.但他一直想把自己热心专注的舞蹈改变成一样与众不同的东西.然而,他没钱上课,缺乏正规训练,但他用天生的未经锤炼的才能取而代之.19岁时,他在全国兰巴达贴身舞比赛中获胜.加力城的最优秀的学院给他电话,请他边教健身操边学舞蹈.
All the while,he dreamed of turning his passion—dance—into something more,but he couldn’t afford lessons.(Perez says he saw the movie Grease when he was seven or eight,“and I knew I wanted to dance.”) What he lacked in formal training,though,he made up for in raw talent.At 19,he won a national lambada contest.One of Cali’s best academies called with an offer to study dance while teaching step aerobics.
One day,Perez forgot the music for his class.He had one cassette with him—Latin music he’d taped from the radio.“I improvised,” he says,“and that was the beginning of Zumba.”有一天,佩雷斯忘了带课堂音乐,他身边只有一盘录音带,上面是他从收音机里录的音乐.“我就即兴起舞,”他说,“尊巴舞出现了“.
Once the popular instructor got his break in Miami,would-be investors started approaching him about opening a gym.One of Perez’s students asked him to meet her son,Alberto Perlman.At 24,Perlman was doing market analysis on startups for an Internet incubator with his childhood friend Alberto Aghion (an operations guy) and watching his career options disappear with the dot-com crash.Perlman (now CEO of Zumba) hit it off with Perez immediately and recruited Aghion as COO and president.
这位流行舞蹈教练在迈阿密刚出头,未来的投资人就找上门来开健身房了.一个学生要佩雷斯见见儿子埃尔伯德.博尔曼.当时,博尔曼24岁,在做有关互联网新企业的分析.他和佩雷斯一拍即合.,
With no money or experience,the partners needed to showcase Perez’s talents.They spent a night laying down plywood boards on Sunny Isles Beach,then invited Perez’s students to take a $20 class that they would film and show to potential investors.But after September 11,2001,all leads dried up.Eventually,they made an infomercial,which sold about a million DVDs in six months.
没有钱也没有经验,合伙人只有展现佩雷斯的才能.他们花了一个晚上在太阳岛海滩搭了木台,然后请来佩雷斯的学生出20美金上课,他们把课堂拍成片子给有兴趣的投资人看.但是,2001年9.11 以后,所有资源都干竭了.最后他们拍了商业广告片,在六个月中,卖了大约一百万张碟片.
What happened next caught them by surprise:People started saying,“I want to be an instructor,like Beto.” Since the first workshop,in 2003,the partners,based in Hollywood,Florida,have created a global community of instructors.For $30 a month,they can join the Zumba Instructor Network,post their class schedules,and access new music and choreography (zumba.com).
随后发生的事情让他们大吃一惊:大家都开始说:“我要做教练,像佩雷斯那样.”2003年,合伙人以佛州好莱坞市为基地,开设了第一个训练班,此后在全球建立了教练群.每个月付30美金,这些人就可以加入尊巴舞教练网,刊登课程表,得到新音乐和舞蹈方法.
When asked about revenue,Perlman is tight-lipped:“We don’t disclose figures,but it’s in the many millions.” The partners say they’ve barely tapped the possibilities for the business.“We’re releasing a Nintendo Wii game in 2010 and adding to our Zumbawear line,” says Perez.“Expect to see our first sneakers soon!”
问到营业额,博尔曼守口如瓶:“我们不泄漏具体数字,但有数百万吧.”合伙人说他们刚找到些生意机会:“2010年,我们要发行一个任天堂Wii游戏,还要在尊巴舞服装系列中加产品,”佩雷斯说,“不久你就可以看到我们第一批运动鞋!”

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