英语翻译有关integratedmarketing communication的研究早在20实际80年代就已经开始了,A
英语翻译
有关integratedmarketing communication的研究早在20实际80年代就已经开始了,AmericanAssociation of Advertising Agencies给出的整合营销传播最早的定义之一：“整合营销传播是一个营销传播计划概念,要充分认识用来指定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反应广告、销售促进和公共关系——并将之结合,提供具有良好清晰度、连贯性的信息,使传播影响力最大化.”从理论上系统地阐述整合营销传播概念始于美国西北大学唐.
舒尔芡教授1993年出版的《整合营销传播》艺术.他认为：“IMC不是以一种表情、一种声音,而是更多要素构成的概念、IMC是以潜在顾客和现在顾客为对象,开发并实行说服性传播的多种心态的过程.”“这是一种看待事物整体的新方式,而过去我们只看到其中的各个部分,比如广告、销售推广、人员沟通、销售点广告等,它是重新编排的信息传播,使它看起来更符合消费者看待信息传播的方式.像一股从无法辨别的源泉流出的信息流.”
菲利普科特勒(2002)指出IMC是“大众传播广告、人员推销、营业推广、公共关系、直销、包装及其他工具进行统一,从而发出关于公司及其产品的清晰、一致和有说服力的广告信息.”这里强调利用丰富多彩而又更加集中的促销工具,整合的目的是沟通信息“清晰一致、有说服力”.
不需要电子词典翻译的
有关integratedmarketing communication的研究早在20实际80年代就已经开始了,AmericanAssociation of Advertising Agencies给出的整合营销传播最早的定义之一：“整合营销传播是一个营销传播计划概念,要充分认识用来指定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反应广告、销售促进和公共关系——并将之结合,提供具有良好清晰度、连贯性的信息,使传播影响力最大化.”从理论上系统地阐述整合营销传播概念始于美国西北大学唐.
舒尔芡教授1993年出版的《整合营销传播》艺术.他认为：“IMC不是以一种表情、一种声音,而是更多要素构成的概念、IMC是以潜在顾客和现在顾客为对象,开发并实行说服性传播的多种心态的过程.”“这是一种看待事物整体的新方式,而过去我们只看到其中的各个部分,比如广告、销售推广、人员沟通、销售点广告等,它是重新编排的信息传播,使它看起来更符合消费者看待信息传播的方式.像一股从无法辨别的源泉流出的信息流.”
菲利普科特勒(2002)指出IMC是“大众传播广告、人员推销、营业推广、公共关系、直销、包装及其他工具进行统一,从而发出关于公司及其产品的清晰、一致和有说服力的广告信息.”这里强调利用丰富多彩而又更加集中的促销工具,整合的目的是沟通信息“清晰一致、有说服力”.
不需要电子词典翻译的
赞 ZJIAN0451 春芽
共回答了19个问题采纳率：94.7% 举报
翻译：
Study on integratedmarketing communication began in the early 20 century 80's ,one of the earliest definition of AmericanAssociation of Advertising Agencies' is:"integrated marketing communication is a marketing communication planning,to give full recognition to the comprehensive plan of using the specified value -- such as the means of communication promote the general advertising,direct response advertising,marketing and public relations -- and combine them,has a good clarity,coherence information,so that the spread of influence maximization." Theoretically and systematically the concept of IMC began in the Tang America Northwestern University.
Professor Schul published in 1993,"integrated marketing communication" art.He said:"IMC is not in afacial expression,a voice,concept,but more IMCelements is to potential customers and clients are nowas the object,process development and a variety ofpersuasive communication in the mind." "This is a new way of looking at things overall,while in the past we see only the parts,such as advertising,sales promotion,personnel communication,point of sale advertising,it is the spread of information re arrangement,to make it look more in line with the consumer view of information dissemination.Like a flow from the source can not distinguish the information flow."
Philip Kotler (2002) pointed out that IMC is the "mass media advertising,personal selling,sales promotion,public relations,marketing,packaging and other tools are unified,which issued on the company and itsproducts is clear,consistent and persuasive advertisinginformation." It emphasizes the use of rich and colorfuland more focused promotional tools,integration is tocommunicate information "clear,persuasive"
Study on integratedmarketing communication began in the early 20 century 80's ,one of the earliest definition of AmericanAssociation of Advertising Agencies' is:"integrated marketing communication is a marketing communication planning,to give full recognition to the comprehensive plan of using the specified value -- such as the means of communication promote the general advertising,direct response advertising,marketing and public relations -- and combine them,has a good clarity,coherence information,so that the spread of influence maximization." Theoretically and systematically the concept of IMC began in the Tang America Northwestern University.
Professor Schul published in 1993,"integrated marketing communication" art.He said:"IMC is not in afacial expression,a voice,concept,but more IMCelements is to potential customers and clients are nowas the object,process development and a variety ofpersuasive communication in the mind." "This is a new way of looking at things overall,while in the past we see only the parts,such as advertising,sales promotion,personnel communication,point of sale advertising,it is the spread of information re arrangement,to make it look more in line with the consumer view of information dissemination.Like a flow from the source can not distinguish the information flow."
Philip Kotler (2002) pointed out that IMC is the "mass media advertising,personal selling,sales promotion,public relations,marketing,packaging and other tools are unified,which issued on the company and itsproducts is clear,consistent and persuasive advertisinginformation." It emphasizes the use of rich and colorfuland more focused promotional tools,integration is tocommunicate information "clear,persuasive"
1年前
8
可能相似的问题
你能帮帮他们吗