英语翻译心理因素的影响 对消费者购买决策的影响的心理因素是多方面的,包括感觉、动机、态度、个性等等.（一）感觉 一个人的
英语翻译
心理因素的影响
对消费者购买决策的影响的心理因素是多方面的,包括感觉、动机、态度、个性等等.
（一）感觉
一个人的感觉决定了个体看待事物的结果的不同.感觉是为了获得结果对输入的信息进行识别,分析和选择的过程.人们通过感官,去看、听、闻、尝和摸等接受外在信息并输入信息,最后会形成大量的对外界事物的信息集合,这些就是我们通过各种感官获得的.我们听到一个广告,看到一个朋友,闻到污染的空气和水,摸到一种产品的时候,我们获得了信息.虽然我们立即获得了大量的零碎的信息,但只有一部分成为知觉,成为在头脑中比较深刻的印象,在做个体决策的时候对行为产生影响.我们选择一些信息同时放弃其它大量的信息,这是因为我们无法在同一时间里去注意所有的信息.这种现象有时候我们称为选择保留.假如所选取的信息与期望的事物联系在一起,则被人所知觉.假如这些信息能满足个体眼前的需要,人们也可能让这些信息上升为意识,成为个体心理因素中比较稳定的状态.例如人饿的时候,便可能去注意各类食品.相反,假如刚吃过了饭,这种广告不被意识到的可能性更大.最后,假信息输入的强度急剧变化,意识的可能性越大.一个商店的处理降价幅度较小时,也许未加以注意.这是因为其变化太小,但是如果商店降价一半,我们注意到这种削价的可能性就大得多.
心理因素的影响
对消费者购买决策的影响的心理因素是多方面的,包括感觉、动机、态度、个性等等.
（一）感觉
一个人的感觉决定了个体看待事物的结果的不同.感觉是为了获得结果对输入的信息进行识别,分析和选择的过程.人们通过感官,去看、听、闻、尝和摸等接受外在信息并输入信息,最后会形成大量的对外界事物的信息集合,这些就是我们通过各种感官获得的.我们听到一个广告,看到一个朋友,闻到污染的空气和水,摸到一种产品的时候,我们获得了信息.虽然我们立即获得了大量的零碎的信息,但只有一部分成为知觉,成为在头脑中比较深刻的印象,在做个体决策的时候对行为产生影响.我们选择一些信息同时放弃其它大量的信息,这是因为我们无法在同一时间里去注意所有的信息.这种现象有时候我们称为选择保留.假如所选取的信息与期望的事物联系在一起,则被人所知觉.假如这些信息能满足个体眼前的需要,人们也可能让这些信息上升为意识,成为个体心理因素中比较稳定的状态.例如人饿的时候,便可能去注意各类食品.相反,假如刚吃过了饭,这种广告不被意识到的可能性更大.最后,假信息输入的强度急剧变化,意识的可能性越大.一个商店的处理降价幅度较小时,也许未加以注意.这是因为其变化太小,但是如果商店降价一半,我们注意到这种削价的可能性就大得多.
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Psychological factors
The consumers decision to purchase the psychological impact of a wide range of factors,including the sense of motivation,attitude and personality,and so on.
(A) feeling
A person's sense of the individual decided to look at the results of different things.Feeling is that in order to obtain input on the results of the identification information,analysis and selection process.People through the senses,to see,hear,smell,taste and touch,such as acceptance of external information and enter the information,will be the final form of a lot of things outside of the collection of information,which is what we obtained through a variety of senses.We heard an ad,see a friend,smell the air and water pollution,and touch the product,we get the information.Although we have immediate access to a large number of fragmented information,but only to become part of the perception has become in the minds of the more profound impression in the decision-making time to do individual acts of an impact.At the same time,some of the information we have chosen to give up a lot of other information,because at the same time we can not go all the attention.This phenomenon sometimes referred to as we choose to retain.If the selected information with the expectation of things together,were perceived by the people.If this information to meet the immediate needs of the individual,it may also allow for increased awareness of information,individual psychological factors become more stable state.For example,hungry people,it will be possible to the attention of various types of food.On the other hand,if just eaten a meal,such ads are not aware of the possibility of more.Finally,enter false information on the strength of the rapid changes in the possibility of greater awareness.A store dealing with the smaller price cut,may not pay attention to it.This is because the changes are too small,but if half of the store price,we note that prices on the possibility of much greater.
The consumers decision to purchase the psychological impact of a wide range of factors,including the sense of motivation,attitude and personality,and so on.
(A) feeling
A person's sense of the individual decided to look at the results of different things.Feeling is that in order to obtain input on the results of the identification information,analysis and selection process.People through the senses,to see,hear,smell,taste and touch,such as acceptance of external information and enter the information,will be the final form of a lot of things outside of the collection of information,which is what we obtained through a variety of senses.We heard an ad,see a friend,smell the air and water pollution,and touch the product,we get the information.Although we have immediate access to a large number of fragmented information,but only to become part of the perception has become in the minds of the more profound impression in the decision-making time to do individual acts of an impact.At the same time,some of the information we have chosen to give up a lot of other information,because at the same time we can not go all the attention.This phenomenon sometimes referred to as we choose to retain.If the selected information with the expectation of things together,were perceived by the people.If this information to meet the immediate needs of the individual,it may also allow for increased awareness of information,individual psychological factors become more stable state.For example,hungry people,it will be possible to the attention of various types of food.On the other hand,if just eaten a meal,such ads are not aware of the possibility of more.Finally,enter false information on the strength of the rapid changes in the possibility of greater awareness.A store dealing with the smaller price cut,may not pay attention to it.This is because the changes are too small,but if half of the store price,we note that prices on the possibility of much greater.
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