英语翻译Today,most advertising strategies focus on achieving thr
英语翻译
Today,most advertising strategies focus on achieving three general goals,as the Small Business Administration indicated in Advertising Your Business:1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors' customers"; and 3) establish or modify a business' image.In other words,advertising seeks to inform,persuade,and remind the consumer.With these aims in mind,most businesses follow a general process which ties advertising into the other promotional efforts and overall marketing objectives of the business.