英语翻译宜家的销售上的优势：1.通过消费体验,让顾客明白自己的个性化需求.宜家的消费体验环节存在于五个节点,分别是“参与
英语翻译
宜家的销售上的优势：
1.通过消费体验,让顾客明白自己的个性化需求.宜家的消费体验环节存在于五个节点,分别是“参与环节”、“感受环节”,“设计环节”,“个性化环节”和“运输环节”.充分的让顾客了解宜家的产品,以便于消费者更好的进行选择.
2.基于供应链,有所取舍.从供应链的角度看,有产品的设计、产品的生产、产品的配送、产品的销售以及产品的服务.宜家并未采用”前店后厂“的经营模式,而是抓住产品设计和产品销售这两个利润回报最大的环节,同时将产品的服务融入到每一个环节中,而将其他环节采用外包的形式.
宜家的销售上的优势：
1.通过消费体验,让顾客明白自己的个性化需求.宜家的消费体验环节存在于五个节点,分别是“参与环节”、“感受环节”,“设计环节”,“个性化环节”和“运输环节”.充分的让顾客了解宜家的产品,以便于消费者更好的进行选择.
2.基于供应链,有所取舍.从供应链的角度看,有产品的设计、产品的生产、产品的配送、产品的销售以及产品的服务.宜家并未采用”前店后厂“的经营模式,而是抓住产品设计和产品销售这两个利润回报最大的环节,同时将产品的服务融入到每一个环节中,而将其他环节采用外包的形式.
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Ikea's advantage in marketing
1 Ikea let customers understand their individual needs through experiencing consumption. Ikea's consumption experience lies in the following five sections, which is respectively: "participation ", "experiencing" "design", "personalization " and "transportation". Through this experience Ikea let customers have a fully understanding of ikea's products so that consumers can make better choices.
2 Based on the supply chain, Ikea has its own trade-offs. Seen from the supply chain perspective, Ikea has its own product design, production, delivery, sales and after-sales service. Ikea doesn't adopt the management mode of " integration of production, processing and sales" , instead, it focus on product design and sales,which are the most profitable sections. In the meantime, the product service is integrated into every section, yet other sections are subcontracted to other manufacturers.
1 Ikea let customers understand their individual needs through experiencing consumption. Ikea's consumption experience lies in the following five sections, which is respectively: "participation ", "experiencing" "design", "personalization " and "transportation". Through this experience Ikea let customers have a fully understanding of ikea's products so that consumers can make better choices.
2 Based on the supply chain, Ikea has its own trade-offs. Seen from the supply chain perspective, Ikea has its own product design, production, delivery, sales and after-sales service. Ikea doesn't adopt the management mode of " integration of production, processing and sales" , instead, it focus on product design and sales,which are the most profitable sections. In the meantime, the product service is integrated into every section, yet other sections are subcontracted to other manufacturers.
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