能帮忙把这段英文翻译成中文吗,通顺的,谢谢!
能帮忙把这段英文翻译成中文吗,通顺的,谢谢!
Customer satisfaction is known to have a positive impact on market share (Magi
2003) may be moderated by factors such as price sensitivity and perceived value
(Rajagopal 2007). Transaction utility theory suggests post cognitive judgements
about a price-based promotion drive the intention to repeat the process in the future.
Studies show a link between unexpected product promotions and increased cognitive
processing of satisfaction and pleasure (e.g. Kahn and Louie 1990; Krishna, Currim
and Shoemaker 1991), however, few studies consider personal consumption factors
such as income, cost, nature of the item and gender in regard to impact on acquisition
and transaction utility. This study explores these factors in regard to satisfaction and
pleasure with, and resultant preference for, price-based sales promotion in China.