yuray
春芽
共回答了12个问题采纳率:75% 举报
1. Today I will publish the theme is consumer brand attitude
2 in the consumer behavior of consumers to brand attitude, and played an important role.
It can not only decided to purchase behavior of consumers. And in the brand communication activity, according to the customer's brand attitude, enterprise can know what information should be spread, and to whom is the effective communication, thus formulated brand operation strategy.
3 the main factors of consumers decide attitude of consumer advertising is the attitude.
Then, on different types of consumer advertising what attitude?
4 most everybody for emotional and rational more interesting advertisement advertisement really boring.
5. In fact, in different conditions, the consumer for advertising and rationality of the emotional reaction is different.
6. So why consumers react differently? We can EML (Model to explain the Elaboration segmenting)
7 the central persuade path attitude change as consumers seriously consider as a result of the analysis of the various consumer goods, and then judge advertising. The attitude that edge persuade path is not whether considering changing consumer goods, but the performance according to experts recommend, advertising is to judge a person good lenovo, etc.
8. So consumers will choose what kind of path? The main reason depends on consumer built level
9 M refers to the motive for (mainly refers to the consumer goods) involved in the degree. A refers to the ability (being) mainly refers to the consumers' level of knowledge. O opportunity (job) mainly refers to the contact when advertising. Accordingly, when consumer is high level, built in central path to brand attitude plays a main role in the formation of consumers, it is more likely to be rational advertising persuaded. Conversely, when consumer built lower level, edge path plays the leading role, emotional ads to consumers.
We should judge has 10 useful information. Reduce impulse buying behavior.
11 we can not easily believe that certain information, such as the goods in movies and on camera or public figures of clothing, etc.
12 as enterprise, we should learn according to different types of consumers to take different ways of marketing. And so as to obtain the biggest profit.
1年前
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