英语翻译2.2.网络广告受众心理分析从一定意义上说,做任何广告都像是打心理战,而不是一种艺术创作,但是,广告的艺术创作有
英语翻译
2.2.网络广告受众心理分析
从一定意义上说,做任何广告都像是打心理战,而不是一种艺术创作,但是,
广告的艺术创作有利于对受众形成良性心理.对于网络广告来说,了解受众对于广告的接受心理乃是获得受众的前提.从受众对网络广告的接受过程来看,其心理反应,可以分为感知、接收、记忆、态度、行为五个阶段.但是,当前网络广告引起的购买行为不是很大,还不令商家满意,因为,很多网民对网上看到的广告的准确性往往还抱着怀疑的态度,“行动”与前面的几个状态,没有必然的联系.以产品为例,人们是否会采取购买行为,并不完全取决于是否记住了某个产品,也不取决于对广告或产品的情感.实际上,人们在现实世界购买时,“情境”所起的作用,往往会胜过广告的作用.例如,在争相抢购时所引起的好奇、从众心理,还有货源匮乏时所引起的竞争心理,以及打折、优惠所带来的
满足感,等等.
因此,网络广告如何引起行动,营造出竞争氛围,充分利用从众心理,这是网络广告发展中要解决的问题之一.
2.2.网络广告受众心理分析
从一定意义上说,做任何广告都像是打心理战,而不是一种艺术创作,但是,
广告的艺术创作有利于对受众形成良性心理.对于网络广告来说,了解受众对于广告的接受心理乃是获得受众的前提.从受众对网络广告的接受过程来看,其心理反应,可以分为感知、接收、记忆、态度、行为五个阶段.但是,当前网络广告引起的购买行为不是很大,还不令商家满意,因为,很多网民对网上看到的广告的准确性往往还抱着怀疑的态度,“行动”与前面的几个状态,没有必然的联系.以产品为例,人们是否会采取购买行为,并不完全取决于是否记住了某个产品,也不取决于对广告或产品的情感.实际上,人们在现实世界购买时,“情境”所起的作用,往往会胜过广告的作用.例如,在争相抢购时所引起的好奇、从众心理,还有货源匮乏时所引起的竞争心理,以及打折、优惠所带来的
满足感,等等.
因此,网络广告如何引起行动,营造出竞争氛围,充分利用从众心理,这是网络广告发展中要解决的问题之一.
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英语译文：
2.2. Network advertisement audience psychological analysis
In a certain sense, do any advertisements are like playing psychological warfare, not a kind of artistic creation, however,
Advertising art is advantageous to the audience benign psychology. Regarding the network advertising speaking, understand the audience for advertising accept psychology is the premise of garner. From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages. However, the current network advertising cause buying behavior is not very big, also don't make businesses, many netizens satisfying, because of the Internet to see the accuracy of the advertising often still held skeptical, "action" and in front of several state, no inevitable connection. With products, for example, whether people should adopt to purchase behavior, not fully depends on whether to remember a product, also does not depend on the emotion of advertising or product. In fact, people in the real world, "situation" when buying the role of advertising, often will overcome the role. For example, in the scramble to snapping up the curious, it causes psychological, and cometh when supply shortage caused by competition, and discount, favorable psychological brought by
Satisfaction, etc.
Therefore, how to cause action network advertisement, build a competitive atmosphere, make full use of conformity psychology, this is the network advertising developing problems to solve one of.
2.2. Network advertisement audience psychological analysis
In a certain sense, do any advertisements are like playing psychological warfare, not a kind of artistic creation, however,
Advertising art is advantageous to the audience benign psychology. Regarding the network advertising speaking, understand the audience for advertising accept psychology is the premise of garner. From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages. However, the current network advertising cause buying behavior is not very big, also don't make businesses, many netizens satisfying, because of the Internet to see the accuracy of the advertising often still held skeptical, "action" and in front of several state, no inevitable connection. With products, for example, whether people should adopt to purchase behavior, not fully depends on whether to remember a product, also does not depend on the emotion of advertising or product. In fact, people in the real world, "situation" when buying the role of advertising, often will overcome the role. For example, in the scramble to snapping up the curious, it causes psychological, and cometh when supply shortage caused by competition, and discount, favorable psychological brought by
Satisfaction, etc.
Therefore, how to cause action network advertisement, build a competitive atmosphere, make full use of conformity psychology, this is the network advertising developing problems to solve one of.
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