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1. Strong product designs and innovative thoughts of standardization.
First of all,in the way of desidning, IKEA adopts sales models that designers calculate the cost of production ahead of being produce rather than the way of tradtional that producing led marketing.The second,in the way of market research, ikea conducts a chain of activities to have the customers be part of the supplyment so as to accurately grasp the target customers and know what they really need rather than the traditional questionnaire .Finally in the unique innovative thoughts, ikea models themselves' as the "building blocks" products that can be assembled rather than the have-been-made furnitures to provide the semi-produced products that can reduce the cost of production,transportation and administration to greatly better meet the damands of customers and make possible of scale manufacting.
2.In adopting of "one-stop" shopping mode,Ikea constuct the IKEA houseware and IKEA store together. A variety of different designed furnitures and the combinations up to ten thousand species are offerd to completely satisfy customers' various needs by IKEA ,where cafeteria , fast-food restaurants and children activity space to fully meet the needs of recreation of customers in consuming.