英语翻译请知友费飞身,As suggested in the literature,theeffect of sales
英语翻译
请知友费飞身,As suggested in the literature,theeffect of sales promotions on brand equity differs according to the type ofpromotional tool used.Monetary promotions (i.e.,price discounts) have anegative influence on perceived quality whereas non-monetary promotions (i.e.,gifts) have a positive effect on perceived quality and brand associations.Despite the fact that monetary promotions have a non-significant impact onbrand associations,these results are interesting.