英语翻译请知友费飞身,As suggested in the literature,theeffect of sales

英语翻译
请知友费飞身,As suggested in the literature,theeffect of sales promotions on brand equity differs according to the type ofpromotional tool used.Monetary promotions (i.e.,price discounts) have anegative influence on perceived quality whereas non-monetary promotions (i.e.,gifts) have a positive effect on perceived quality and brand associations.Despite the fact that monetary promotions have a non-significant impact onbrand associations,these results are interesting.
15453e3edb014826 1年前 已收到1个回答 举报

ljg4753 幼苗

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正如文学作品中所建议的,品牌资产的促销的影响效应随着使用的宣传工具类型的不同而不同.金钱促销(例如:打折)对品质认知质量有负面的影响而非金钱促销(例如:礼物)则对品质认知质量以及品牌形象连结有积极的作用.虽然事实上金钱促销对于品牌形象连结有着不明显的冲击作用,这些结果还是很有趣.

1年前

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