请帮忙看看下面一句话怎么解释啊.he began refocusing the brand at higher qual

请帮忙看看下面一句话怎么解释啊.he began refocusing the brand at higher quality
he began refocusing the brand at the higher quality end of the food market and launched several own-brand for the initiatives for the health conscious
.尤其是里面at the higher quality end of..for the initiatives for the health conscious