帮忙修改英文摘要(急)请帮忙检查文法和用字遣词,In recent years,Korean drama brought

帮忙修改英文摘要(急)
请帮忙检查文法和用字遣词,
In recent years,Korean drama brought the “Korean idol Wave” in Taiwan,fans’ Korean Idol Worship also creates the Accessory Product’s consumption and supplementary value.However,previous papers examined mostly about the teenagers’ self identity.Thus,based on social identity theory,this study is tried to examine the effect among youth fans’ Korean idol worship,perceived value and purchase intention of accessory product.
Factor analysis indicates that youth fans’ cognitive factors of idol worship and perceived value of accessory product.Apply Independent samples t test and One-Way ANOVA to examine effect among the different individual background variables upon idol worship and perceived value of accessory product.Then,using structural formula modeling (SEM) to find out the causal relationship of idol worship,perceived value,and purchase intention.
As learned from the research results,it is found that:1.factor as “Behavioral Involvement” is considered as the most highly regarded cognition of idol worship by youth fans; “Utilitarian Value” is reckoned as the most highly regarded factor of perceived value by youth fans; while”recommendations to friends and relatives” and “priority buying my favorite Korean idol group’s accessory products” are considered as the most highly regarded cognition of purchase intention.2.Youth fans that have the highest behavioral involvement of idol related activity can exert significant impact upon idol worship and perceived value.3.The causal relationship among aspects of “Idol Worship”,“perceived value”,and “purchase intention”.is found to demonstrate positive correlation.
  近年来,由韩剧兴起的韩流偶像热潮,在我国持续延烧,粉丝的偶像崇拜行为也带动了周边商品的商机与附加价值.然而,现有的偶像崇拜研究多以青少年的自我认同为主,因此本研究尝试将认同的概念由个人转换为团体,从社会认同的角度,来探讨具备理性客观思辨能力的青年粉丝对韩国偶像团体的崇拜程度、周边商品的知觉价值与购买意愿之影响.
  本研究应用因素分析萃取出青年粉丝对偶像崇拜、周边商品知觉价值的认知因素;并透过独立样本t检定与单因子变异数分析来了解不同背景变项的青年粉丝在偶像崇拜与周边商品知觉价值上的差异;再进一步使用结构方程式以了解偶像崇拜、周边商品知觉价值与购买意愿三者间之因果关系.
  研究结果显示:(1) 「行为涉入」为青年粉丝在偶像崇拜程度上之关键因素;青年粉丝在周边商品知觉价值认知上的关键因素为「实用性价值」;「亲友推荐」与「优先购买」在购买意愿部份解释变异数与特征值较高.(2)行为涉入较深之青年粉丝会对偶像崇拜与知觉价值造成显著差异.(3) 「偶像崇拜」、「知觉价值」及「购买意愿」的因果关系均呈现正向关系.
rainmanff 1年前 已收到1个回答 举报

suiyingtongxing 幼苗

共回答了15个问题采纳率:100% 举报

In recent years,Korean dramas brought the "Korean Idol Wave" in Taiwan,fans' Korean Idol worship also creates the Accessory product's consumption and the supplementary value.However,previous papers examined mostly about the teenagers' self identity.Thus,based on social identity theory,this study is tried to examine the effect among youth fans' Korean idol worship,perceived value and purchase intention of the accessory product.
Factor analysis indicates that youth fans' cognitive factors of idol worship and the perceived value of the accessory product.Apply independent samples t test and One-Way ANOVA to examine the effect between the different individual background variables upon idol worship and the perceived value of the accessory products.Then,using structural formula modeling (SEM) to find out the causal relationship of idol worship,perceived value,and purchase intention.
As learned from the research results,it is found that:1.Factor as "Behavioral Involvement" is considered as the most highly regarded cognition of idol worship by youthful fans; "Utilitarian Value" is reckoned as the most highly regarded factor of perceived value by youthful fans; while"recommendations to friends and relatives" and "priority buying my favorite Korean idol group's accessory products" are considered as the most highly regarded cognition of purchase intention.2.Youth fans that have the highest behavioral involvement of idol related activity can exert a significant impact upon idol worship and perceived value.3.The causal relationship among aspects of "Idol Worship","perceived value",and "purchases intention" is found to demonstrate the positive correlation

1年前

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