应该怎么选?为什么?When people hear the term marketing,many think of

应该怎么选?为什么?
When people hear the term marketing,many think of advertising or ___1.Although those are part of marketing,the part we see most,marketing is much more.As the American Marketing Association defines it,“Marketing is the process of planning and _____ 2.the concepton,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that ____3.individual and organizational objectives.” This definition emphasizes the diverse activities marketers perform:deciding what products to offer,____4.prices,developing sales promotions and advertising campaigns,and marketing products readily____5.to customers.
Each of you has been ____6.in marketing activities at one time or another.Perhaps you have tried to sell a used textbook back to the campus bookstore or to convince your parents to finance a spring vacation.You may not have known it at the time,but you were performing ____7.activities.
Through activities that enable exchanges to take place,marketing adds value to products.This value is known as ___8.,the ability of a product to satisfy a consumer need.
Marketing is important to organizations and consumers ____9..it touches the lives of all members of society.First,through the cost of what we purchase,each of us supports the casts of marketing.By ___10.,nearly half of every dollar spent on goods and services pays for marketing activities.Most people would agree that marketing costs are worth it because the many and ___11.marketing activities enable us to satisfy our needs and wants.
Does giving consumers what they want and need serve the long-term interests of society?As we move through the 1990s,the traditional marketing concept,with its consumer focus,is taking on more meanings.Besides satisfying customers to meet company goals,many firms today also take into consideration how marketing affects society.This broader societal ____12.means that firms are concerned with the welfare of society as well as their own interests and those of consumers.
1.A.selling B.managing C.organizing D.administrating
2.A.carrying B.executing C.dealing D.controlling
3.A.offer B.supply C.satisfy D.provide
4.A.establishing B.building C.making D.setting
5.A.worthy B.acceptable C.available D.acknowledgeable
6.A.involved B.included C.joined D.entered
7.A.marketing B.advertising C.promoting D.selling
8.A.capacity B.monopoly C.utility D.capability
9.A.alike B.the same C.also D.by the way
10.A.value B.prospect C.view D.estimate
11.A.single B.various C.varied D.changeable
12.A.result B.orientation C.reason D.resource