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幼苗
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In recent years, media and marketing micro-blog has become the hottest topic. In view of this, this article on the communication, advertising, marketing theory as the basis, using data analysis, literature analysis analysis of the micro-blog has the value of marketing, summarizes the enterprise using micro-blog marketing strategy and its attention to matters.
The first part of the thesis on the related concepts of micro-blog micro-blog and micro-blog marketing development present situation has carried on the concise description.
The second and the third part of the micro-blog propagation principle and the characteristic as well as the micro-blog users behavior characteristics and meticulous analysis, elaborated the significance of micro-blog marketing to the enterprise, the commercial value of the micro-blog.
The fourth part of the paper enterprises using micro-blog marketing strategy and put forward the concrete suggestion, at the same time, but also for enterprises to develop micro-blog marketing matters needing attention were summarized, for enterprises using micro-blog marketing provides experience and reference.
The research on micro-blog marketing challenges are discussed, with period for advertising companies and enterprises using micro-blog marketing and provide the reference.
1年前
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