翻译英文文章,求高手帮忙翻译下,小弟急用

翻译英文文章,求高手帮忙翻译下,小弟急用
Quality of the e-mail list » E-mail campaigns are most effective when targeted at recipients where
more is known than just an e-mail address. Existing customers are a good fit for e-mail communications because the offers can be tailored based on their purchase history, registered products or stated preferences.
■ Design and measurement of the e-mail » Including desired customer behavior when opening the e-mail, clicking on certain links and converting to a registration or purchase.
■ Consistency with other campaigns and corporate branding guidelines » Including the use of rich text or html-based e-mails, which draw the recipient’s attention and use familiar branding that can drive read and response rates.
■ Frequency of communications » While it is often tempting, organizations want to ensure that they do not overuse e-mail and ensure that they explicitly offer customers an interaction channel to alter or discontinue e-mail subscriptions.
Along with direct e-mail offers, e-mail newsletters can be an effective means by which to communicate with both prospects and customers. Newsletters provide useful information to consumers, which can build credibility and loyalty, while also providing important links for creating a purchase opportunity.
Internet Solutions
Internet technologies continue to gain importance as an essential component for multi-channel marketing by acting as a communications medium and a method to inexpensively facilitate transactions and process orders. The nature of Web technologies also provides tracking and reporting mechanisms that offer marketing executives a wealth of information, including trend analysis and real-time analytics.
Of the many ways in which the Internet improves marketing processes, three key areas are important to this discussion:
1 As demonstrated previously in the deployment scenario, the Internet complements other marketing channels by providing an information-rich, low-cost means for customers to interact with a selling organization.
2 Web technologies can facilitate the collaboration among the marketing content, campaign development and deployment teams. This collaborative environment can be used to quickly create virtual teams composed of multi-company, multi-disciplinary resources.
3 Finally, the Internet can provide a centralized console for the management, operation and reporting of marketing campaigns. When these elements are combined, such as in a self-service customer portal, the efficiency and effectiveness results are very high.