麻烦英语达人们帮我翻译翻译，英译汉。

麻烦英语达人们帮我翻译翻译，英译汉。
Our paper contributes to at least two streams of literature. First, it adds to theliterature that investigates the financial effects of advertising. Examples in this line ofinquiry are Comanor andWilson (1967, 1974), Grullon et al. (2004), Rao et al. (2004) andChemmanur and Yan (2009a, b). The basic tenet in this literature is that advertisinghas an effect on returns and/or financial decisions of firms. Our paper shows thatadvertising can also be linked to merger activities in general, but to the method ofpayment used in this type of transaction, in particular.