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This article takes the edible oil production of Shandong Luhua Group Co,.Ltd as an exmaple,analyses the structrue and development of production of the edible oil production of Shandong Luhua Group,and simply analyses the demand and the micro-encironment of the market of Luhua Group,confirm the prospect of the products market.In addition,it makes an analysis and compare the advantages of major competitor on the market with the advantages of Luhua Group.Significantly,this article also analyses the STP strategy of Luhua Group,which including where the target market it stays in,and market positioning,analysis of market segmentation,clearly pointing out that the issues and the current situation of products of Luhua Group.At last,it gives some suggestions to sovle the problems combine with 4P Theory (Product,Price Place,Promotion) of Marketing,this article will assists enterprises further knowl the target market,advancing segment the market reasonably,improving the product positioning as well as formulating the efficient and reasonable marketing mix trategy.
Key words:
cunrrent situation of marketing
target market
competition
trategy analysis
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1年前
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