voluntary exchange什么意思

Marketing consists of voluntary exchange between two or more parties, in which each is trying to further its own perceived self-interest while recognizing the need to accommodate the perceived self-interest of the other to achieve its own ends.
营销是指双方或多方的自愿交易行为,在这种交易中,每一方都努力实现其所看到的自身利益,同时为了实现自己的目的,也认识到有必要接纳他方所看到的自身利益.

自愿交换

自愿交换

Voluntary是自愿的意思。Voluntary Exchange体现出在交易过程中，双方都得到满足的情况。
例子：如果你现在在和大学做交易，交易的筹码就是大学。这种交易形成的条件是你觉得你套这些钱而获得这个教育很赚，而大学认为他们收你这么多钱给你提供这些教育他们也很赚...