城市印象人
幼苗
共回答了28个问题采纳率:85.7% 举报
Along with our country economy fast development, the passenger travel frequency, all kinds of hotel arises at the historic moment, the competition between hotel are popular, intensified streak. Jiangyin economic development has given rise to the local hotel industry, also the jiangyin home inns hotel as a member of the home inns budget hotel chain, how to adapt to changes in the competitive environment, achieve sustainable development? In addition to rely on its own strength, to provide good hardware facilities, develop appropriate service marketing strategy is very important. Service marketing from product, price, channel, promotion, personnel, tangible demonstration, process in seven aspects, analyze the enterprise guidance, make the enterprise better meet the needs of the market. Taking jiangyin home inns & hotels do a analysis and research on service marketing strategy, first of all introduced an analysis of jiangyin home inns & hotels, especially introduced the in service marketing strategy, then through the analysis of jiangyin home inns & hotels is summarized in the problems existing in the service marketing strategy: the product is not new, no strong sense of service marketing, the hotel environment is noisy, the service process is not flexible. At the same time, aiming at these problems puts forward improvement Suggestions: strengthen product development, management, improve staff quality, strengthening the service tangible demonstration, improve the service flexibility, improve service marketing idea, for home inns explore a suitable for its survival and development of service marketing management. 求采纳 O(∩_∩)O谢谢 lalala~~~
1年前
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