求高手,帮我翻译这篇摘要摘 要广告业发展至今,户外广告也已经成为广告传播的主要方式之一,在任何一个城市,户外广告现在都是

求高手,帮我翻译这篇摘要
摘 要
广告业发展至今,户外广告也已经成为广告传播的主要方式之一,在任何一个城市,户外广告现在都是随处可见,在公交车站,路灯,车身等处都可以看到各种户外广告的身影,在北京市,这种广告更是遍布我们的生活之中,有些人认为这些广告在北京城市中有损城市形象,可是我却认为它们不健康的发展可能会影响城市美观,但是更多的它们却在促进城市的发展,我就是想要通过这次论文研究这些广告与北京城市是如何和谐共进的,作为广告人我通过研究写出的这篇论文让大众改变对户外广告的不良看法,让户外广告对北京城市作出更重要的作用.除此之外,随着世界各国市场经济的不断发展,人们物质、精神生活水平的不断提高,户外广告在广告行业中扮演着举足轻重的角色.遗憾的是户外广告与城市建设各自为阵,不能够完全有机的和谐发展,这是目前制约我国户外广告发展的瓶颈.为此我较为系统的提出了户外广告是城市环境建设和谐发展的一个重要组成部分,明确提出了只有讲究和谐设计、广告内容与环境相统一、符合美学原则的户外广告才是未来城市户外广告发展的趋势.
关键词:北京 户外广告 城市形象 广告健康发展 城市建设 有效传播
zkun 1年前 已收到1个回答 举报

7quv 幼苗

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Advertising,outdoor advertising has become one of the main ways for advertising,in any city,outdoor advertising now are everywhere,on the bus station,lamps,etc.All can see all kinds of outdoor advertising,in Beijing,this advertisement is throughout our lives,some people think that these ads in Beijing city in the image of the city,but my beneath that they may affect the healthy development of city appearance,but they are more in promoting the development of the city,I just want to pass this paper study these ads with Beijing city is how advance-harmony,as I write the advertiser through studying the papers that changes of outdoor advertising,let the poor of Beijing city outdoor advertisements more important role.In addition,with the development of market economy countries,people material,spiritual life level unceasing enhancement,outdoor advertising in the advertising industry plays a pivotal role.Unfortunately outdoor advertisement and urban construction as,can't completely organic harmonious development,it is currently in the development of outdoor advertisement.Therefore I put forward a systematic outdoor advertising is the harmonious development of urban environmental construction is an important part of harmonious proposed only exquisite design,advertising and unified,accord with environmental aesthetics principles of outdoor advertising is the future trend of urban development of outdoor advertisement.
Keywords:Beijing urban image of outdoor advertisement advertisement health development of urban construction and effective communication

1年前

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