英语翻译.Corporate culture is a broad term used to define the un

英语翻译
.Corporate culture is a broad term used to define the unique personality or character of a particular company or organization,and includes such elements as core values and beliefs,coporate ethics,and rules of behavior.Organization can be described using the same terms as we use to describ individuals.Organization can be warm,aggressive,friendly,open innovative,conservative,and so on.An organizaion’s culture is transmitted in different ways,including long standing and often unwritten rules,shared standars about its importance,prejudices,standards for social etiquette and demeanor,established customs foe how to relate to peers and what is and is not appropriate behave,by establishing a value system conveyed through rites,myths,legends and actions.Corporate culture means “the way we do things around here.”
Cuture as the Organization’s Personalith
In a great numbers of organization one culture dimension often srises above the others and especially shapes the organization and the way organization numbers are rewarded for their work.For instance,Sony Corporation stays intensely focused on product innovation.It “lives and breathes” new product development,and employees’work decisions and actions support that goal.Different organizations have different personalities,as disscussed below.
Risk Tking Personalities:Certain organizations encourage employees to take sisks.Employees at Physio-Control Corporation,a maker of medical devices,know that they would be supported in taking sisks and trying new and different approaches.The company’s phliosophy is that “people will take risks only if they have similar organization cultures include Intel and the Virgin Group companies which include Virgin Airlines and Virgin Records.
Attention to Detail Personalities:This type of organizaions focuses attention on the details of the organization were they have made quality driving thems.Ideal Steel had a culture with strong focus on quality and its attention to it has led to a prestigious quality designation.
Outcome Oriented Personalities:This type of organizations suceesa by focusing on result in certain aspects of their business.For instance,Nordstrom’s,the high quality department store retailer,focuses on customer services.Nordstrom’s employees know definitely what is expected of them and those expectations shape their behavior.
People Orientation Personalities:Adobe-systems,the third largest manufacturer of personal computer software,treat its employees as “familiy”.One of the founders staes; “Every capital asset we have at Adobe gets into an automobile and drives home at night.Without them,there is nothing of substance in this company.It is the crativity of individuals-not the machines-that determines the success of this company.”