liangzj牛B
幼苗
共回答了5个问题采纳率:80% 举报
Abstract,
By analyzing the influcing factors towards the consumers' purchase action at first,the paper finds out the reasons of affecting the consumers' purchase decision.Then,by consulting the related theory of the consumers' purchase action,the paper makes a questionnaire survey towards the consumers' purchase action on the Huoxiang Zhengqi Shui in the Yangquan Market,finding out that the reason why it is popular as well as something remains to be improved,concluding the countermeasures which should be followed towards the medicine,the drug enterprises and the drugstore.Firstly,continuing the low-price strategy,and improving the drug effect on the basis of it.Secondly,actively adopting the brand strategy of Service Leading,in order to control the loss of the frequent customers as well as draw new customers to promote the consumption.At last,putting forward some complementary measures,such as building partnership with the consumers to let them join the purchase decision,in order to inform the support towards the market strategy.
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1年前
10