英语翻译我正在写论文,大家帮个忙.帮我翻译后面一段文字.100.信息高速公路已使辽阔的世界变成了一个小小的地球村,地球村

英语翻译
我正在写论文,大家帮个忙.帮我翻译后面一段文字.100.信息高速公路已使辽阔的世界变成了一个小小的地球村,地球村中的各国居民在***、经济文化方面的联系也比以往更方便、更紧密.***加入wto后,***经济进一步融入世界经济.这样英文广告就既成为***企业促进商品出口、开拓海外市场的一个主要手段,也成为***企业和消费者获取商品信息的重要来源.英文广告不仅具有很高的商业价值,而且具有一定的语言研究价值和欣赏价值.下面就来看看数字在以创意取胜的广告中独特的表达功效 一、引人注目,日本广告学家川滕久先生说:“抓住大众的眼睛和耳朵,是广告的第一步.如果做不到这一点,广告就完全失去了意义.”的确,人们对新产品通常比较陌生,这时广告的作用便能引起公众对其的注意和认识.同时,人们能够理解广告所传达的信息,才会对其中的某些有益的信息感兴趣,并被说服接受广告中所言传的事物,最终采取行动.而简洁、一目了然的数字在赢得读者注意力方面就可产生意想不到的效果.1.2001年可口可乐公司世界性广告宣传的主题是"coca-cola enjoy",北美地区有一则广告中的广告词是"first experience",配的画面是一个男孩回味着可口可乐的口感就如他第一次kiss女孩的经历.广告词中没有华丽的辞藻,一个简单的first experience,暗示“第一次”的感受是使人终身难忘的.这样使读者把日常生活中的美好感受与coca-cola联系在一起,就能唤起读者的兴趣,激发购买的欲望.2.a television worthy of its name,"the one".(panasonic电视机广告) "the one"是松下“画王”电视.用数字"one"来命名,精练生动,毫不夸张,但寓意深刻.以"the one"命名,造成了强烈的视觉冲击,赫然醒目.二、增强说服力和真实性.在当今的信息***,读者每天面对无数具有独创性和新奇性的广告,每个广告都想吸引读者,都想竭力说服读者.俗话说:“事实胜于雄辩”,数字作为理性语言,可以对事物进行精确的数量描述,因此,数字在广告中可起到真实可信、具体实证的效果.
felixscv 1年前 已收到2个回答 举报

一吊猪肉 幼苗

共回答了15个问题采纳率:93.3% 举报

The information superhighway has already make the broad world become a very small global village,all countries residents in the global village are in the contact of the politics,economic cultural also than more convenient and more close before.After China join the WTO,the Chinese economy further integrates the world economy.Thus English advertise accomplished promotes the merchandise exported,expanded a main means of the oversea market for the Chinese business enterprise,also become the important source that the Chinese business enterprise and consumer obtain the merchandise information.English advertises to not only have the very high business the value,but also have the certain language research value and appreciates the value.Below come right away to see the numeral in with creativity win victory of advertise the special expression effect a,arrestive,Japanese advertisement learns a Sir with long 川滕 to say:"hold tight the public's eyes and ear,is an advertised square one.If can not do it this,advertise to completely lose the meaning."Really,people to the new product usually more unfamiliar,the function that advertise at this time then can cause the public as to it's of the attention and the understanding.In the meantime,the people can comprehend the information that the advertisement inform,as to it's would the some and beneficial information for win is interested in,and is persuade to accept the advertisement in the thing that the words spread,end take action.But simple and direct,the numeral that is clear at a glance can produce the unexpected result in the aspects of winning the reader the attention.The Coca-Cola Company world of 1.2001 years advertises the topic of the publicity BE"the Coca-cola Enjoy",there is advertisement phrase within an advertisement in the region in North America BE"the First Experience",the appearance that go together with is the eating that a boy enjoys in retrospect the Coca-Cola if he is the kiss girl's career for the first time.Advertise to have no gorgeous words in the phrase,a simple first experience,suggest"first time" feeling is make person life long unforgettable.Make so reader daily life in of the fine feeling contacts the Coca-cola together,the interest that can arouse the reader,the desire that stir up to purchase.2.the A television worthy of its name,"the THE ONE".(the Panasonic television advertisement)"the THE ONE" is loose to descend"draw the king" television.Assign name to with numerical"ONE",the practice vivid,nowise grandiloquent,but the implied meaning is deep.Assign name to with"the THE ONE",result in the sense of vision of the mightiness pound at,impressively refreshing.Two,strengthen the conviction and reliability.The information that is nowadays is social,the reader faces the advertisement that the innumerable has the unique and unusual everyday,each advertisementses all want to draw on the reader,all wanting to make greatest efforts to persuade the reader.The common saying say:"the fact speak louder than words",the numeral is the reasonableness language,can carry on the quantity description of the precision to the thing,therefore,the numeral can rise in the advertisement the reality can believe,concrete substantial evidence of result.

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我煮天下 幼苗

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The information superhighway has already make the broad world become a very small global village, all countries residents in the global village are in the contact of the politics,economic cultural als...

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