英语翻译A niche is simply a single segment of the global market.

英语翻译
A niche is simply a single segment of the global market.In cosmetics,the House of Lauder,Chanel,and other cosmetics marketers have used this approach successfully to target the upscale,prestige segment of the market.Similarly,Body Shop International PLC caters to consumers in many countries who wish to purchase “natural” beauty aids and cosmetics that have not been tested on animals.
Stolichnaya produces three brands of Russian vodka,each targeted at a different market segment:superpremium Stolichnaya Cristal,the premium “base” brand Stolichnaya,and low-priced Privet (the name means “greetings” in Russian).
In the cosmetics industry,Unilever NV and Cosmair Inc.pursue differentiated global marketing strategies by targeting both ends of the perfume market.Unilever targets the luxury market with Calvin Klein and Elizabeth Taylor’s Passion; Wind Song and Brut are its mass-market brands.Cosmair sells Tresnor and Giorgio Armani Gio to the upper end of the market and Gloria Vanderbilt to the lower end.Mass marketer Procter & Gamble,known for its Old Spice and Incognito brands,also embarked upon this strategy with its 1991 acquisition of Revlon’s EuroCos,marketer of Hugo Boss for men and Laura Biagiotti’s Roma perfume.In the mid-1990s,P&G launched a new prestige fragrance,Venezia,in the United States and several European countries.Conversely,in 1997 Estee Lauder acquired Sassaby Inc.,owner of the mass-market Jane brand.The move marked the first move by Lauder outside the prestige segment.