英语翻译Like Wal-Mart,Internet retailers may find integrative kn

英语翻译
Like Wal-Mart,Internet retailers may find integrative knowledge helpful to incrementallearning related to core knowledge about retail sales,because integrative knowledgeenables retailers to obtain feedback about customer buying patterns.Comparedto bricks-and-mortar retailers,Internet retailers can more easily obtain informationabout the buying habits of individual customers,which the companies can thenuse to do more targeted selling and thus improve the “product” of retail sales.In order to capitalize on the potential of the Internet in this manner,existing bricks-andmortar and catalogue mail order companies need to altertheir integrative knowledge,via either incremental or step function learning.Start-up Internet retailers face at least an equally challenging task.Sincethe companies are starting from scratch,they require step function learning inboth core knowledge and integrative knowledge.