英语翻译Whthin six years of its launch,MTV had penetrated some 5
英语翻译
Whthin six years of its launch,MTV had penetrated some 50 million U.S.households,virtually the entire domestic cable audience at the time.Having conquered America,and with support from youth-oriented advertisers such as Coca-Cola,Levi’s,and Nike,MTV Europe was launched in Rotterdam in 1987.Today,MTV has 16 local feeds in Europe with coverage stretching from lreland to Russia.The local feeds are important because as much as 70 percent of revenues come from advertisers in lacal markets.One driver of local ad revenues is MTV’s commitment to introducing its viewers to local music groups.Despite its sensitivity to local preferences,however,executives and producers still seek economies.As Bill Roedy,president of MTV Netwoks International,told Billboard magazine in 2000,“MTV looks for format opportunities to make content from one area travel to another with a local look and feel.”