winner1032
幼苗
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At present,the Chinese cosmetics market has become a foreign race,one of the main battlefield.From since the early nineties,with some of the world's leading cosmetics companies have entered the Chinese mainland,the overall pattern of the cosmetics market are domestic brands,foreign brands and joint venture brands and one-third of the world,the various advantages of the brand has taken shape.However,from the development trend,domestic brands positions are gradually narrowed,and the joint venture and foreign brands are becoming the mainstream.According to the National Commercial Information Center to monitor the results showed that skin-care products at Beauty market share of the top ten in the integrated,joint ventures and foreign brands have occupied eight seats,its obvious advantage.Shiseido's business in China last year grew 50 percent,in Shanghai,Beijing the new factory extension,improve production capacity fivefold.
In addition,some did not invest and build factories in the mainland of China,foreign brands have entered China,all over the world one of the brand value of the top 15 cosmetics brand in China with sales counters.L'Oreal Group,LVMH Group,Shiseido,Unilever,Procter & Gamble cosmetics,such as the Group of affiliated enterprises,have entered the Chinese market,on the Group's international brand is largely concentrated in China.Transnational cosmetics company will operate the most advanced thought and brand concept into China,leading China to catch up with the world trend of consumption in China,large and small cosmetics store,the most eye-catching counters are foreign products.Among them,at high-end cosmetics,imported brands dominated; at mid-range of cosmetics,the cosmetics company to cross-border joint ventures as the main brand to occupy a major share of the market.
1年前
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