Alice-wu
春芽
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In 1955,Ray Kroc visited a small restaurant in California.The restaurant was built next to the road,so customers could drive up to the restaurant and drive away easily.The restaurant was owned and operated by the McDonald brothers,Dick and Mac.
McDonald brothers had developed a new idea for their restaurant.The brothers called their idea a “drive-in”restaurant,and customers could order food from their cars.
The restaurant also cut down on the number of choices on the menu(菜单),so the cooks could make the food very quickly.The restaurant specialized(专门从事)in making hamburgers,French fries,and chocolate shakes(一种混合饮料).
Ray Kroc recognized the potential(潜能)of the McDonald brothers’ restaurant,and he offered to buy the right of the two brothers’ idea.Mr Kroc wanted to open his own restaurants,and he wanted to use the idea of a drive-in restaurant.He also wanted to use the brothers’ family name.The two brothers agreed,and the McDonald’s restaurant chain was born.
At this point,McDonald’s is now the world’s largest restaurant corporation.In the United States,there are more than 5,000 McDonald’s restaurants.The McDonald’s chain also operates restaurants in 60 other countries.In 1992,McDonald’s made more than $16 billion from its restaurants around the world.
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