英语作文What is the importance in marketing for a business?

As the others have pointed out,color can be a very strong identifier of your product or brand.Carrying your color scheme throughout all advertising and marketing is essential to making it work.Think of Pepsi cans,bottles,boxes,advertising,delivery trucks,etc.The more times people associate your logo,colors,product,and quality,the more effective your marketing will be.Color is a visual reinforcer.With TV,Videos,billboards,magazines,newspapers,and even color screens on your cellphone,you are tapping into a different part of the consumers brain.Your color could even be black,if it is used consistently and it would work,if you always used it and it represented your company well.Take a handful of 15 or 20 random business cards,and toss them out on a table.Look around for a minute or so,then pick them up and recall as many as you can.Most likely,a good use of color will stimulate your recollection better than any other single thing.Using color in advertising is great if you have a big budget.But for small businesses with very limited budgets,its possible to get a good identifier with reverse type (black background with white print),halftones (greyish background) or a good use of white space.Even using one color (much less expensive than full color in a newspaper) will help make your ads stand out.For instance,I have a client who has an Irish name,Kelly,and we use kelly green in all his ads for the logo,shamrocks and a headline,and do the rest in black and white.It stands on the page more than a full color ad would,for about half the price.
为其他人所指出的,颜色可以是你的产品或品牌的一个非常强大的标识符.
带着你的配色方案,在所有的广告和营销是至关重要的决策,它的工作.想想百事可乐罐,瓶,盒,广告,送货卡车,等
本次的人交往你的logo,颜色,产品,质量,更有效的营销将是.
颜色是一种视觉增强剂.有了电视,视频,广告牌,杂志,报纸,甚至彩色屏幕的手机,你进入了消费者的大脑的不同部分.你的颜色可能是黑色的,如果是始终使用它将工作,如果你总是用它和它代表你的公司.
拿一把15个或20个随机的名片,并把它们放在一张桌子上.环顾四周,一分钟左右,然后把它们捡起来,回忆尽可能多的.最有可能的是,一个很好用的色彩会刺激你的记忆比其他任何一件事情.
如果你有一个大的预算,广告色彩运用是伟大的.但小公司非常有限的预算,可以得到一个好的标识符与反式（黑色背景白色打印）,半色调（灰色背景）或白色的空间充分利用.即使使用一种颜色（比报纸全彩色便宜得多）会使你的广告中脱颖而出.例如,我有一个客户,他有一个爱尔兰名字,凯利,我们使用凯利绿色在他所有的标志广告,三叶草和一个标题,在黑与白的吧.它位于页面超过全彩色广告,一半的价格.