英语翻译目标消费群体：两大块,家庭消费者,和餐饮消费者.Target consumers :two parts.Fami

英语翻译
目标消费群体：两大块,家庭消费者,和餐饮消费者.
Target consumers :two parts.Family consumers and restaurant consumers.
餐饮消费是鸡精主要消费群体：数据表明鸡精消费群体家庭体消费者与餐饮消费者的销售比是3：7.
Restaurant consumers is chicken essence major consumer groups:These two groups of
consumer sales ratio is 3:7.
购买决策人群：而餐饮业中的购买者根据不同餐饮场所规模和性质,会有不同的购买决策者,通常而言大型餐饮场所追求品质,一般是主要厨师决定,中型餐饮一般由厨师认可和推介,其餐饮企业主做最后决定,而小型餐饮则直接由企业主决定.
Buying decision :In food industry,according to different catering site size and nature will have
different buying decision makers.Usually,the large-scale dining place pursuit of quality,and
decided by main cook; Medium restaurants generally recognized by the chef and promote,but
the catering owner make the final decision,but the small restaurant directly decided by the
catering owner.
购买决策影响因素：餐饮业主在选择调味品时,通常受到两个因素的影响：一是调味品的品质；二是调味品的价格.权威厨师推荐率也成为一个重要决策因素.
Purchase decision factors:There are two factors when the owners choose the spice:one is the quality of the
spice,another is the price .But the authorities chef’s recommends also become an important factor.
餐饮类别
Catering category 星级酒楼及酒店
Star restaurants and hotel 中高端中餐厅
Medium Chinese restaurants
小吃、排挡等
Snacks and greasy spoonx0bx0b
使用习惯use habit 鸡粉为主
Chicken powder 鸡精为主
Chicken essence
鸡精为主
Chicken essence
使用决策人
decision maker 厨师
chef 厨师
chef 老板
boss
关注点
focus on
质量、 鲜度
quality、freshness
质量、 价格、鲜度
Quality、price、freshness
鲜味、 价格
freshness、price
该类餐饮特点
factors
注重品质,要求采购方
便,对价格敏感度相对
较低,品牌忠诚度高
Pays attention to
quality,procurement
requirements,Then,
for the price sensitivity
low and high brand
loyalty
注重品质,关注价
格,品牌忠诚度相对
较高
Pays attention to
Quality,high brand
loyalty