英语翻译The Way People Shop For over 20 years,Paco Underhill has

英语翻译
The Way People Shop
For over 20 years,Paco Underhill has been studying the way we shop in the same way that naturalists studying animals in the wild.For him,the shop is the natural habitat of human beings.
Over years of study,Paco Underhill has discovered that people act in predictable ways when they are shopping.Successful shops adapt themselves to these babits.For instance,people tend to turn to the right when they enter shops and need space to slow down.That is why there is often an empty space just inside a shop door giving people a chance to make themselves at home.
Men and women shop in different ways.Men like to decide what they want before they shop.then they go strainght out and get it without buying anything else.Seventy-five percent of men who try clothes on buy them straingt away.Only 35percent of women do the same.Men also prefer not to shop assistants.
Women enjoy the shopping experience more.They will shop first and decide what they want later,trying different things out along the way.Women also like to take their time.A shopping trip that takes a man and women one hour will take two women three hours.Paco Underhill recommends that shops provide "nurseries" for men,with video games and a TV tuned to a sports channel.The women can then shop in peace while the men play.
According to Paco Underhill,there differences can be traced to the "hunter-gatherer" period of history .Men were hunters.They focused on stalking animals and then killing them.Women gathered wild vegetables and fruits.They needed to be patient,to talk to each other and to cover as much ground as possible.
Every modern city has its shopping area,And the shops are full of modern,hi-tech goods.But the people shopping are behaving in the same way that their ancestors did forty thousand years ago.