英语翻译In developing our hypotheses regarding the moderating in

英语翻译
In developing our hypotheses regarding the moderating influence of experience,we
drew upon insights from various fields,including relationship marketing,self-service
technologies and information systems,and e-commerce.These streams of research provide substantive support for the premise that customers may differ in their criteria
to evaluate transaction websites because of individual differences in consumer traits,
and/or as a result of their previous experience with the website,company or with the
internet in general.
Relationship marketing research suggests that the nature and strength of relationships among important relational constructs may change during the various stages of a customer’s familiarity or
experience with a product or with a company.Consumers may need to accumulate considerable
experience before they are able to accurately assess the consequences of buying through a particular company.The duration of a relationship with a company moderates the relationships between important constructs and the number of services purchased.More experienced customers rely more strongly on their cumulative satisfaction – compared to those with less experience – as they are able to rely on their own experiences.
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凌晨的曙光 幼苗

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我们假设在发展方面的经验放缓的影响,我们在各个领域的见解提请从关系,包括市场营销,自助服务技术和信息系统,电子商务.这些溪流,以及研究提供实质性支持的前提下,客户可能会有不同的评价标准的差异个人交易网站,因为消费者的特性和/或作为一个网站的结果与他们以往的经验,公司或与一般互联网.关系营销的研究表明,性质和关系强度之间关系的重要结构可能会改变在同一个公司的不同阶段的客户或的熟悉或经验与产品.
消费者可能需要积累大量经验,才能够准确地评估公司的一个后果,特别是购买通过.该公司与温和派之间的重要关系期限结构的关系和服务的数量购买.更多有经验的客户更多地依赖于他们的强烈累计满意度 - 比经验较少者 - 因为他们能够依靠自己的经验.

1年前

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