英语翻译In developing our hypotheses regarding the moderating in

英语翻译
In developing our hypotheses regarding the moderating influence of experience,we
drew upon insights from various fields,including relationship marketing,self-service
technologies and information systems,and e-commerce.These streams of research provide substantive support for the premise that customers may differ in their criteria
to evaluate transaction websites because of individual differences in consumer traits,
and/or as a result of their previous experience with the website,company or with the
internet in general.
Relationship marketing research suggests that the nature and strength of relationships among important relational constructs may change during the various stages of a customer’s familiarity or
experience with a product or with a company.Consumers may need to accumulate considerable
experience before they are able to accurately assess the consequences of buying through a particular company.The duration of a relationship with a company moderates the relationships between important constructs and the number of services purchased.More experienced customers rely more strongly on their cumulative satisfaction – compared to those with less experience – as they are able to rely on their own experiences.