英语翻译Intellectual Property Strategy and Business Strategy:Con

英语翻译
Intellectual Property Strategy and Business Strategy:Connections through
Innovation Strategy
Danny Samson,including case studies by Mile Terziovski and Amy Lai
Introduction
There has been increasing attention given to the active management of intellectual property in recent years,both by practicing managers and researchers.This growth in emphasis has occurred as we have seen organisations increasingly move towards being bundles of knowledge,with intangible assets,principally knowledge,often being significantly more valuable than tangible assets.
Miles and Snow (1978) suggested that organisations that innovate will be superior in their profit and growth performance.Innovation processes can be directed towards any or all of the following domains:Process,Products,Competitive Position and Business Model.Process innovation can be thought of in terms of technological improvements such as new machinery or new computing hardware or software that undertakes the value adding processes in an organisation.Product innovation can be incremental or radical and involves in some way changing,and hopefully improving,the value of the offering that is made to the customer.Product innovation includes goods and services.Competitive position innovation may mean changing the market segment in which a company operates such as moving up the market or down the market or changing from one order-winning criterion to another.Business Model innovation can mean a development and implementation of a new business model,such as Dell Computers’ Dell Direct approach,or it can be a significant change to the soft variables of an organisation such as its culture or values (Francis,1998).
Business Strategy as the Overall Framework within which IP is Managed
An organisation’s business strategy involves setting the overall direction of the company,its goals and performance metrics,and arranging for the resources with which to achieve that strategy.Business strategy includes marketing elements involving the products and services specification and the positioning of those in the market place.Business strategy also has resource specific aspects such as the degree to which insourcing versus outsourcing will be undertaken within the value creating processes of the organisation.There is also,as a part of business strategy,the structural and ownership elements of the firm,as well as the financial strategies,such as whether to hedge currencies or not,setting debt to equity ratios and a variety of other financial variables.It is clear that a business strategy must successfully integrate these various aspects such that they are aligned and synergistically take the organisation towards its desired goals.
哥们，看下我给你的（百度hi）留言，想请你继续帮忙翻译下。剩下比较多