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幼苗
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[]里面是我觉得可以改进的地方
()里面是改动的建议
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At present,with the soaring petrol price and the escalating credit crisis,global economy [becomes](moves into) recession.More specifically,recession means [two quarters of negative growth](两个四分之一的负增长?还是两方面的负增长?two aspects of negative growth); [many firms fall in the business](many firms' business fall apart/ many firms have a sharp fall in profits),which leads to a lot of people [loss](losing) their jobs.Therefore,some people argue that in this special time,businesses should reduce advertising because it is very [expansive](expensive) and [more useless](less useful) than before.However,other people do not think so.They consider that businesses should maintain [the customer’s](customers') loyalty and also [have competitive advantages](remain competitive).In this essay I will [examine](analyze) both [side](sides) of [controvert](the controversy,controvert是动词).
Some people contend that managers should [more focus](focus more) on [others](other) promotion than [focus on](可以省略) advertising,such as direct selling,public relations and sale promotion.It is because that in the recession era,the quantity of demand is decreasing,[suppose if](suppose if重复,留其中一个就行了) advertising [does](is) not effective,[therefore](then) the amount of [sells](sale) can not increase,businesses will [loss](lose) a large [number](amount) of money.Therefore,with the amazing development of [internet](the Internet),some companies [consider](have started) selling online.For instance,in the first half of 2007,Tesco Online [enjoyed](achieved/reported) a 29% rise in its sales revenue.Comparing with a 12% rise for Tesco (local) stores,(the) online (sale) is more profitable for Tesco than its [normal](local) shop [business](sale).(Business study for A Level,2008,200) There is no doubt that in some [area](areas) online selling is better than advertising.
1年前
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